Because everyone deserves a great shooting rifle.

This is what it looks like at the range when you have confidence in your rifle!

"Because everyone deserves a great shooting rifle"  Jamie Dodson, Wolf Precision, Inc.  Be it a calling or a drive to make significant improvements to the world of custom rifles.  I could never be quite sure what to call it.  I know it keeps me up at night and often working into the late hours of the day.  But, I guess it would be best to start from the beginning and share with you where it all started.  I come from very humble beginnings and started building custom rifles simply because that is the only way I could afford them.  Working hard and raising a family isn't always conducive with luxury items like a custom rifle when you are just starting out.

You may or may not be able to relate.  As a young family man, I shot what I could afford with most of my rifles being family hand me downs or a few hundreds dollars earned from overtime.  Although, I have never been embarrassed to shoot what I had,  I set my rifle on the bench training for my very first local match when a small group setting up beside me said "that bench is taken."   So I moved down a little and the comment was made "that bench is taken too."  I was foolishly confused until it dawned on me while looking at my poor equipment equipped with a home made rear bag, then my gaze shifting to the top of the line of custom bench rest rifles in front of them.  It wasn't the bench that was taken, it was them saying to me "I should go back to where I came from."  Amazingly, it was only by the encouragement of a friend that kept me from packing up and leaving.  I will be forever be grateful to that friend as his encouragement which stopped me from leaving that day changed my life forever.

Fast forward a of couple years, and yes, equipment matters!  I am at my first sniper match.  A Savage .308 with a Leupold Mark 4 in hand.  The hour leading up to the start of the match and like any new shooter, your left with that nagging feeling of being handicapped or not fully able to compete because you can't afford the equipment needed at that level.  That said, I still took 7th place in that match with a non magazine fed rifle.  I left with the largest smile and a "not too shabby if I say so myself" spring in my step.

Point being, even with less than ideal or perfect equipment and a sock for a rear bag, I new it wasn't just equipment. The talent behind the rifle can make up a lot of lost ground.   But, you cannot kid yourself either. Accuracy and repeatability of a rifle matters as you grow and can eventually become a limiting factor.   I like to put it like this when talking equipment,  I am sure the late great Richard Petty would be more than able to convert anyone to Jesus with just a mini van on the racetrack for a ride along.   He is a champion driver even when not driving a championship level race car,  But I am sure no matter how confident he is in his skills,  if given the choice, the mini van would be parked in the parking lot on race day.

Price does not always equal quality!  I learned early on that our industry knows how to spend millions to successfully sell this illusion and false perception.  Most understand marketing, but few realize that we are in an industry of best practices.  Simply put, you just copy what others are doing,  then...

1. try to find a way to make it cheaper and faster to outpace the competition

or
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2.  Build and sell a brand.   

Either way, it is still a copy of best practices and it's industry wide.  It truly has been decades since we have seen any real true innovation in the making of a bolt action rifle.  When was the last time you read an article on a bolt action rifle that was something other than a new company, cartridge, stock or color?   We are simply left with branding and marketing in attempts to justify or push higher prices onto a consumer.  The elephant in the room remains...there are no differences in the practices, processes and techniques used.  They are all the same.  

Everyone deserves a great shooting rifle because having confidence matters!  Innovation is risky and always hard work.  We took a chance on an idea that maybe, just maybe,  we could lift an entire industry up a notch for the betterment of all.  No marketing gimmicks,  just good old American hard work and innovation to significantly improve the repeatable accuracy of the modern rifle while, at the same time, making it more affordable so everyone can enjoy a great shooting rifle.  We are passionate about our cause and relentless in our pursuit, not just for ourselves but because we honestly believe everyone deserves a great shooting rifle! 

The concept of the ACE.